The pleasure of being EXTRA
An invitation to make the ordinary feel extraordinary...
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A Line To Keep
“The appropriate amount of glitter is inappropriate.”
A reflection on pleasure and our need to justify it
We used to be able to like things without explaining ourselves.
A ridiculous dress could just be a ridiculous dress. A dessert could just be dessert. A Friday night on the sofa did not need to become “restorative.” Somewhere along the way, pleasure acquired a purpose—and apparently, a performance review.
In our latest journal, Why Does Everything Have to Mean Something?, we explore our increasingly elaborate need to justify the things we enjoy, and what happens when every pleasure has to become self-care, self-improvement, identity or evidence of a better life.
Perhaps the real luxury is simpler: liking something simply because you do.
Behind the Film
A few references that shaped THE PLEASURE OF BEING EXTRA — and the belief that sometimes, pleasure is reason enough.
Psychology — The Burnout Society by Byung-Chul Han
When everything becomes optimization.
Han describes a culture where we no longer need someone else to pressure us. We do it ourselves: work harder, sleep better, eat better, optimize more.
Eventually, even pleasure starts needing a purpose.
THE PLEASURE OF BEING EXTRA proposes something slightly more rebellious:
What if pleasure didn't have to do anything for us?
Explore the book →
Culture — Paris Hilton & The Simple Life
The art of being gloriously unnecessary.
Tiny handbags. Giant sunglasses. Rhinestones. Pink. Outfits wildly inappropriate for absolutely nothing.
Paris Hilton made excess feel like a lifestyle—and uselessness look incredibly glamorous.
THE PLEASURE OF BEING EXTRA borrows that philosophy:
You don't need somewhere to go to dress like you're going somewhere.
Enter the Paris Hilton universe →
Music — Girls Just Want to Have Fun by Cyndi Lauper
Fun as the destination.
No self-improvement. No transformation. No five-step framework.
They just want to have fun.
Sometimes the destination isn't growth.
Sometimes it's a very good time.
Watch the music video →
Culture — Doritos
The anti-wellness icon.
Few objects feel more out of place in the contemporary wellness universe than a fluorescent orange triangle covered in artificial cheese dust.
And that's precisely why it belongs here.
In a world determined to turn every pleasure into a better version of ourselves, the Dorito remains beautifully unambitious.
It asks nothing of us.
Visit Doritos →
Go further
Capsule Collection 'I am a Marshmallow'
A limited capsule —
for the ones who are not afraid to be completely, wonderfully themselves... in pink.
Maybe a life doesn't become meaningful by eliminating everything unnecessary.
Maybe some of the unnecessary things are where we actually experience it.